Augusta Sportswear Decoration


Answers to common decoration questions, glossary, decoration guide, and more.


What do you offer Decoration on?

Most all apparel and caps (if interested in Sublimated apparel, Russell Athletic Custom apparel or Custom Wool, please see the separate FAQs sections for those order types)

What are your lead times?

Please note: If ordering decorated apparel and caps on the same order, the orders may be produced and shipping of different days based on each area's lead times.

  • Apparel: Click here for our lead times updated daily
  • Embroidered Stock Caps: Ship 10-business days after the order date, based on availability
  • Embroidered Custom Caps: Ship 50-business days after the order date, based on availability
  • Patches: Ship 20 to 25-business days after the order date, based on type of patch

What format do you need the artwork?

Vector files, including PDF, EMB, DST, JPG. These files can be uploaded to CapBuilder, uploaded to the online Decoration order form or emailed in with the P.O.

Can you do the same logo on a apparel and a cap?

Yes, most logos we can use on both. The logos size and color may not match exact, but you will receive artwork proofs to approve prior to us producing either order.

How do I submit a decoration order?

  • Apparel: Click here to submit your decorated apparel order or email
  • Custom Caps: You must be logged in to your dealer portal. Select the caps you wish to purchase, customize as desired, and click place order.

Who do I contact if I have a question or need a quote on a decorated order?

Please email:

How will I be invoiced if I order decorated apparel and caps?

If you place an order for decorated caps and apparel on one P.O., you will receive 2 separate invoices: one when the apparel ship and one when the caps ship.

Does my decoration charges count towards my free shipping?

No, your charges for decoration don't count towards meeting the $200 for Free Shipping.

What type of thread do you use?

Isacord on our custom caps and Signature on our apparel

What are you order minimums?

  • Decorated Orders: 12 piece minimum per color way and logo
  • Screen Print on apparel: has a 24 piece minimum
  • Silicone Patches: have a 50 piece minimum
  • Custom Beanie: have a 24 piece minimum
  • Custom Caps: have a 12 piece minimum
  • Embroidered, Woven or Sublimated Patches: 48 pieces
  • FlexStyle® by Pacific Headwear: 24 pieces
  • Genuine Leather Patches: 24 pieces

How do I place a Rush order?

When placing your order, please note that you would like a RUSH and provide the desired delivery. We do not have a rush fee, but will work with our production manager to see if we can get the order rushed out. A team member will let you know if we are unable to meet your date.

How can I get a pre-order Virtual Sample/Mock Up of a decorated cap or apparel?

Send your request, including your choice of headwear/apparel and artwork to Virtual samples can take 48-72 hours to receive back.

Cap Builder won't let me decorate with a patch, why?

First, check to ensure you have a selection clicked for all options, color, location, size, etc. Then click all the APPLY buttons again.

Can I edit a saved design on CapBuilder?

Yes. A design can be edited by using the secure pin provided when a design is saved. Please retain this pin number as this is the only way to edit a saved design. Holloway Customer Care will not be able to access your pin or provide a new pin number. If you want to edit a saved design and have lost your pin, you can start with the existing design but will need to re-enter the roster and generate a new reference and pin number.

Where can I put special order notes or shipping instructions on CapBuilder?

You can enter special notes or shipping instructions into the comment box during the review and save process.


Decorating Terms


The process of stitching decoration or trimming, cut from one fabric piece, to another, to add dimension.


The process of decorating by using a special machine that is programmed to stitch a design combining texture, pattern and color. Holloway can match thread colors for any embroidery to your logo or artwork.


The process of creating a printed design by squeezing ink through screens and allowing color to pass through open areas. Multi-colored designs are achieved using one screen for each color in the design.

Embroidery Terms


Material used beneath the embroidered fabric to provide stability and support.


The process of converting artwork or logos into a series of stitch commands read by an embroidery machine’s computer.


An embroidered design with a finished edge, stitched independent of a apparel.


A non-woven fabric made by layering thin sheets of fibers, then applying heat, moisture and pressure to shrink and compress the fibers into a thick matted cloth that will not ravel or fray. Often used for appliqué designs and letters.


Processes done after the embroidery is completed, including trimming loose threads, removing excess facing or backing, and pressing or steaming to remove puckers and hoop marks.


An embroidery that uses letters or words. Lettering, commonly called “keyboard lettering,” may be created using an embroidery lettering program on a computer or from circuit boards that allow variance of letter style, size, height, density and other characteristics. This technique is often seen on Augusta baseball and basketball jerseys.


An embroidered design composed of one or more letters, usually one’s initials or name.


The process of stitching a dense motif over embroidery/craft foam to create a three-dimensional effect.


Threads designed for effects such as shine, glitter, iridescence or thickness. The threads are often are made from synthetic materials including rayon, metallic and textured nylon. Mercerized cotton is also often used.


Letters or numbers cut from Twill fabric that are commonly used for athletic teams and organizations. Tackle Twill Appliqués attach to a apparel with an adhesive backing that tacks them in place; the edges of the Appliqués are then zigzag stitched.